Impact of Covid-19 on Experiences and how Virgin Experience Days Crafted a new Category

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By Ellie Blumenthal – Partnership Manager & Innovation Lead, Virgin Experience Days Pre Covid-19 the experiences industry relied on consumers going out and about, spending their time and money in public places trying new adventures and different experiences. However, this all changed earlier in the year as the pandemic had an immediate impact on culture […]

A wider view of the effects of Covid on the gift card industry from a UK & international perspective

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By Malcolm Berg – VP Sales UK and Eire, Stored Value Solutions (SVS) SVS is the leading single-source provider of prepaid and stored value solutions, delivering gift card programmes for retail brands around the world. We manage more than 800 million cards and 1.3bn transactions in more than 50+ countries and 26 currencies every year. […]

A gift card isn’t just for Christmas; it’s handy for a crisis too: reflecting on the small things making a huge difference.

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By Tessa Unsworth – Chief Commercial Officer, PPS For anyone in the Payments industry, it is common knowledge that the mechanisms behind gift vouchers and cards have been around for decades. Morphing from the likes of Post Office Vouchers, Neiman Marcus introduced the first gift card using a payments infrastructure in late 1994. However, Blockbuster […]

Why should I sell via a reseller? You will cannibalise my business! You cost too much!

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By Caroline Watson – Managing Director, Voucherline.com, TheGiftCardCentre.co.uk & Reward Panda.co.uk These are just a few of the objections I have listened to in my nearly 25-year-old career in the world of gift vouchers, then gift cards and now digital too. I am a passionate old salesperson and marketeer. I remember when I started selling newspaper […]